Friday, June 10, 2011

Solar Industry In Ontario is Considering a Media Campaign

Solar industry ponders Ontario media campaign -

The article notes 2 groups that would be targeted:
“The first one is women 25 to 65, who are very, very supportive of renewable energy and the environmental impact, but know very little.”

“The second would be men over 35 who are very concerned about money, but don’t understand actually how things work, etcetera,” she said.

Targeting folks who "know very little" and people who "don't understand actually how things work" doesn't indicate a huge confidence in their value proposition.

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